About RoomTruth
Hotels sell you marketing. We show you reality.
RoomTruth is a hotel intelligence platform that answers the question every traveler asks but can never get a straight answer to: “Am I going to walk into a shitty, outdated, or misleading hotel?”
We analyze thousands of data points — official records, press releases, OTA listings, guest review signals, building permits, and brand history — to give you evidence-backed scores on freshness, cleanliness, rebrand risk, and data confidence. Every score is explainable. Every claim is sourced. We never fake certainty.
The Problem We Solve
The hotel industry has a transparency problem. A hotel can slap a new brand name on a 40-year-old building and call itself “newly renovated” without touching a single room. Star ratings are self-reported. Review scores are gamed. Marketing photos are years old.
Travelers deserve better. They deserve to know when a hotel was actually built, when it was last truly renovated, whether it changed brands without renovation, and what real guests actually report about cleanliness. That’s what RoomTruth provides.
How It Works
We collect evidence
From official hotel pages, building permits, press releases, OTA listings, and review platforms.
We verify claims
Cross-referencing multiple sources to separate fact from marketing. Every claim gets a confidence level.
We compute scores
Four transparent scores: Freshness, Clean Stay Confidence, Rebrand Risk, and Evidence Confidence.
We give you a verdict
A clear, Rotten Tomatoes-style recommendation: Book It, Solid Bet, Look Closer, Think Twice, or Avoid.
Our Principles
- ✓Never fake certainty. If we don't have enough data, we say so.
- ✓Show our work. Every score includes the evidence and reasoning behind it.
- ✓Source everything. No claim exists without a traceable source.
- ✓Prioritize the traveler. We work for the person booking, not the hotel marketing team.
- ✓Evidence over opinion. Data beats anecdotes. Multiple sources beat single sources.
Our Data
RoomTruth currently covers 1,500+ hotels across 15 major US metro markets including New York, Los Angeles, Chicago, Miami, Las Vegas, Houston, Atlanta, Dallas, Denver, San Francisco, Seattle, Boston, Phoenix, Orlando, and Washington DC. We’re expanding daily.
Our data comes from a multi-tier evidence hierarchy. Tier 1 sources (official hotel pages, brand sites, public records) are weighted highest. Tier 2 sources (OTA listings, travel news) provide cross-referencing. Tier 3 sources (reviews, user submissions) add signal depth. Every source is tracked, dated, and verifiable.
For Businesses
RoomTruth data is valuable beyond individual travelers. Hotel chains, REITs, investors, corporate travel managers, and OTAs can benefit from our evidence-backed intelligence.
API Access
Integrate RoomTruth scores and evidence into your platform. Coming soon.
B2B Dashboards
Portfolio monitoring for hotel chains and investment firms. Monitor competitive positioning.
Corporate Travel
Help your employees avoid bad stays. Pre-screen hotels against freshness and cleanliness thresholds.
White Label
Embed RoomTruth intelligence into your OTA or travel management platform.
Interested in partnerships or enterprise access? Contact us.
RoomTruth is built in the open. Our scoring methodology is transparent, our sources are documented, and our data is evidence-backed. We believe the hotel industry needs more truth and less marketing — and we’re building the platform to deliver it.